Pamana Classica

About Pamana Classica

Pamana Classica is a Hong Kong-based Filipino cultural shop founded by brothers Don Jay and Joe. Emerging from Don Jay’s tattoo studio, Don.JayTattoo Hong Kong—the first Filipino-owned tattoo shop in the city—the brand celebrates Filipino heritage with a contemporary twist. Specializing in elegant, everyday jewellery featuring Southeast Asian freshwater pearls, Pamana Classica draws inspiration from the cherished collection of the founders’ mother. “Pamana,” meaning heritage, reflects the brand’s mission to share the timeless beauty of these cultural treasures, embraced by both men and women since its inception. Expanding its offerings, the brand also introduces the “Bayong” line, featuring modern rattan-woven totes that reimagine the classic Filipino market bag, blending daily utility with a connection to rich cultural traditions.